Unprecedented in the art of personalised supplementation
Art of You combines patented capsule engineering, advanced nutraceutical science and a scalable made-to-order system to deliver next-generation personalised supplementation. Founded on the belief that every individual holds a unique blend of potential — and that supplementation should meet you where you are.
Our Positioning
We are building the future of supplementation — one capsule at a time, one person at a time.
- Patented, market-disruptive Personalised Capsule Machine (PCM) — the world's first device capable of producing personalised capsules on demand
- Advanced beadlet system with precise time-release delivery for optimal absorption
- World's first supplement designed uniquely for each individual
- Science-backed algorithm by Centre for Nutraceuticals, University of Westminster
- Europe's only producer of pharmaceutical-grade personalised capsules at scale
- Made-to-order system with 1,000+ possible variations
- Target: 100,000 members with 20% European population access
Six Pillars of Difference
Every piece of our content reflects at least two of these. They define who we are.
Pharmaceutical-Grade
Produced on ACG's patented machines. Clinical-grade manufacturing at scale — not consumer supplement quality. Every capsule meets the same rigorous standards used in pharmaceutical production, ensuring consistency, purity and traceability from raw material to finished product.
Clinically Validated
Developed in collaboration with the University of Westminster Centre for Nutraceuticals. Professor-backed algorithms grounded in evidence-based research — not a marketing claim. Our formulation logic is built on peer-reviewed science and validated nutritional assessment frameworks.
Radical Simplicity
Two capsules a day instead of complex stacks. Time-release beadlets eliminate unnecessary complexity — no more juggling dozens of pills or guessing when to take what. One morning, one evening. Your body receives what it needs, when it needs it.
Truly Personalized
Over 1,000 formulation possibilities. Built on biomarkers, lifestyle data and health goals — not generic "choose your goals" questionnaires. Your formula is calculated from your unique profile, not a one-size-fits-all template.
Premium Ingredients
Trademarked compounds: Affron®, Levagen+®, Fermidinea®. Rolls-Royce quality, not generics. We source only ingredients with documented bioavailability and clinical support, at doses that matter.
European-Native
Netherlands-based. Fully EU-compliant. No customs friction, local production and support. Manufactured in our EU facility with full traceability, so you receive your capsules quickly and reliably across Europe.
“We're not building a supplement company. We're building a health data infrastructure.”
Every customer creates a longitudinal health record: biomarkers at baseline, interventions applied, outcomes measured over time. This dataset — personalised, continuous and actionable — doesn't exist anywhere else. It enables us to refine formulations, validate outcomes and ultimately advance the science of personalised nutrition.
Who We Serve
Three distinct personas, united by a desire for precision and performance.
Biohackers
Innovators seeking peak performance through science and self. They track, measure and optimise — and expect their supplements to do the same.
- 70% men, 30% women, aged 30-45+
- Highly educated, often STEM fields
- Early adopters, active in online health and performance communities
- Urban or metropolitan lifestyle, comfortable with technology and data tools
Aspirationals
Driven dreamers chasing growth, success and lifestyle. They invest in themselves and expect quality that matches their ambition.
- Predominantly women aged 35-45
- Urban, upper-middle class, disposable income for luxury self-care
- Style- and status-conscious, following trends in wellness, beauty, and lifestyle
- Engage in both exclusive and regular sports activities
- Each form of movement is seen as self-expression, empowerment, and personal growth
Corporate Athletes
High-achievers optimising body and mind for performance. Time is their scarcest resource — they need solutions that work without adding complexity.
- Men and women aged 50-65+
- Senior executives, entrepreneurs, high-achieving professionals
- Time-poor, with demanding careers and high stress
- High disposable income, invest in health and personal development
- Constant aim to stay sharp, in control, and ahead of the curve
What We've Built
Brand & Presence
A complete brand identity, packaging system, website and core content assets. Every touchpoint reflects our commitment to precision, science and premium experience — from the first capsule to the last.
Production & Quality
Certification, quality control, operational MVP and a fully tested production-ready workflow. Our facility meets pharmaceutical-grade standards, with rigorous batch testing and documentation at every step.
Product & Intelligence
Data architecture, algorithms and the first personalised formulation developed and validated. Our AI-powered recommendation system translates your profile into a precise, science-backed formula.
Content & Activation
First podcast and masterclass fully produced and ready for release. Educational content that helps members understand their biology and get the most from their personalised supplementation.
Leadership Team
Pablo Smolders
Managing Director / Founder
Anna Sekalska
Marketing and Operations / Founder
Dirk Zoutewelle
CSO / Co-Founder
Prof. Gulrez Zariwala
Science
Dr. Bernhard Irrgang
Quality & Innovation
Maria Pajda
Sales
Ron van Valkengoed
CP&T
Oscar Jonker
Corporate Proposition / Finance
Supervisory board includes Herbert Samsom (experience building and scaling a billion-dollar digital company). Distributed EU-based team across seven countries.
International Partners
World's largest integrated supplier to solid-dosage manufacturers, active in 138 countries. ACG provides the patented Personalised Capsule Machine that enables our made-to-order production at scale.
Advanced beadlet technology. "It's not what you take; it's what you absorb." Vantage's microencapsulation expertise ensures optimal release and bioavailability for every ingredient in your formula.
Centre for Nutraceuticals. Global pioneer in personalised nutrition and performance science. Our research partnership brings academic rigour to our algorithms and formulation logic.
Award-winning, patented packaging solutions that transform everyday use into an elevated experience. Each delivery feels considered, premium and aligned with the quality inside.
Swiss at-home biomarker testing. Official IRONMAN Triathlon Series testing partner. Lab-grade insights that feed into our personalisation engine for members who want deeper precision.
IT architecture, data algorithms, financial structuring and digital scale-up expertise. A distributed team of specialists who keep our systems secure, scalable and compliant.
IT development, cyber-security and fulfilment infrastructure. Robust backend systems that power our ordering, personalisation and delivery workflows.
App development and gamification. The Art of Youniverse app experience — intuitive, engaging and designed to keep members connected to their health journey.
Support & Activation Tools
Everything partners need to represent Art of You with confidence.
Banner Available
Ready-to-use visual assets for digital or in-clinic display
QR Activation
Simplified onboarding and direct customer engagement through QR-linked access
Monthly Update
Regular insights, performance tracking and brand communication updates
250 Regional Exclusivity
Structured to ensure focus and quality within defined ZIP-based territories