About Art of You
We believe the future of wellness isn’t about chasing someone else’s ideal. It’s about discovering the potential that is uniquely yours.
Welcome to the Art of You.
We recognise that every individual is rich with possibility containing a unique blend of potential and personal chemistry. Our purpose is to redefine self-care through precision, not presumption, moving from generic solutions to scientifically proven personalisation. Our revolutionary multi-patent protected Personalised Capsule Machine enables a new standard of supplementation encapsulating the highest efficacy nutrients in beadlet technology for unparalleled absorption. We bring together scientifically proven nutraceuticals, advanced algorithms, and real health data to create a unique blend that evolves with your body, your objectives, and your journey. This is supplementation rooted in sufficiency: offering only what you truly need, for a measurable, meaningful impact. We believe the truest luxury is self-actualisation and our mission is to help unlock the most vibrant version of you. Welcome to the future of intelligent wellbeing. Welcome to the Art of You.
Guiding Principles
We are passionately driven by our pursuit to empower individuals by providing the highest standards in personalised supplementation and scientific innovations in personal wellness. We see every individual as an artist and want to provide humanity with the appropriate tools to live an inspiring life.
Science-led & Credible
keyboard_arrow_downPersonalisation & Individuality
keyboard_arrow_downWholeness & Self-Actualization
keyboard_arrow_downInnovation & Technology
keyboard_arrow_downIntegrity & Transparency
keyboard_arrow_downSustainability & Responsibility
keyboard_arrow_downAt Art of You, we believe sustainability is not a trend but a mindset. Our model reduces waste by design — not by afterthought.
Sufficiency as a core principle: We formulate only what your body needs. No excess, no over consumption, no unnecessary packaging.
Low-waste production: Our Personal Capsule Machines enable hyper-targeted, on-demand manufacturing, minimizing surplus and overstock.
Vegan & natural: Every capsule is free from animal-derived ingredients and artificial fillers.
Packaging with purpose: We are transitioning to recyclable, compostable, and reusable packaging — always balancing safety, quality, and sustainability.
Continuous accountability: We publish an annual impact report, set measurable goals, and benchmark ourselves against global best practices.
Because personal health is inseparable from planetary health.
From the machines that shape our capsules to the values that guide our choices, we are building a model of care that is as sustainable as it is personal.
Empowerment & Community
keyboard_arrow_downTogether
Our Team
Meet our dedicated team of professionals committed to making a world of difference in the wellness space.
Pablo Smolders
Managing Director / Founder
Pablo is a seasoned entrepreneur / investor specialised in strategy (validation), go-to-market en financial (re)structuring and funding. His experience consist of his studies at Erasmus Rotterdam in Economics, 10 years IT sector and 20 years consultancy for majority of corporations in various sectors (telco, banking, energy, and the food industry) in The Netherlands. Recently focused on sustainability (SDG) scale-ups and supporting management teams. On personal level he is passionate about his family, music, nature, spiritual growth and personal development in philosophical (Taoism).
Anna Sekalska
Marketing and Operations / Founder
Anna is a dynamic, seasoned business manager with over 25 years of experience in the beauty industry. She has acquired knowledge and expertise in general management, sales, marketing, brand development, project management, and change management. Anna is recognised as a people-oriented leader with strong interpersonal skills. She is also an avid reader of European and American literature, an art lover, and an interior design enthusiast. Yoga, exercise, healthy habits and a healthy diet are very important in her personal longevity program.
Dirk Zoutewelle
CSO / Co-Founder
With over 25 years of experience in the health and wellness industry, Dirk is a visionary leader and KOL. His deep expertise in supplements, psychoneuroimmunology, research, and cutting-edge diagnostic tools has enabled him to formulate unique supplement blends that target specific beauty, health, and wellness goals, leading to remarkable improvements. His innovative approach has garnered him recognition as a Health Strategy Innovator in the Netherlands (2018) and earned him a loyal worldwide following among individuals, organisations, professionals, world champion athletes, and celebrities.
Ron van Valkengoed
Co-Founder, Product & Technology
Ron is a technology visionary with deep expertise in cloud and data, combined with a strong commercial understanding of product, sales, and marketing. He has guided companies from early growth to international scale, focusing on how innovation can be turned into practical solutions with global impact. Over the years, Ron has also mentored numerous startups, sharing his insights on strategy, scaling, and execution with the next generation of entrepreneurs. At Art of You, he brings together his technical and market expertise to build intelligent, data-driven health platforms that enable true personalisation and unlock new frontiers in human performance and wellbeing.
Every capsule, precisely made for you.
Our Recent Progress
Explore informative articles regarding the industry and impact of personalised supplements.
FAQs
Find answers to your most pressing questions about the ultimate precision that Art of You delivers.
What is the formula?
keyboard_arrow_downHow does technology work?
keyboard_arrow_downWhat makes ART of YOU different
keyboard_arrow_downHow to get started?
keyboard_arrow_down